The Sustainable Guide: Intimates

People are starting to adopt a more conscious approach to daily life, especially when it comes to making purchasing decisions. Quality, design and price are still extremely important influencing factors, but as sustainability has become high on the populist agenda, we’re becoming much more inclined to make ethical purchasing decisions. Responding to this demand, there are some great brands that have incorporated a conscious approach to developing their products, and more than ever, there is less of a need to compromise between style and being sustainable, even when you’re sleeping. Here are my favourite picks when it comes to intimate sleepwear:



ALAS ladies have taken a holistic approach to socially and ecologically sustainable fashion design. Each garment is made from 100% certified Fairtrade organic cotton, all packaging including swing tags and business cards are recyclable and they spend a considerable amount of time researching the latest techniques within sustainable production.

“We spend at least a third of our lives sleeping so you might as well do it in styleand comfort.” – Betony Dirks, Co-Founder, ALAS.

The award-winning label has just released its newest collection designed exclusively for ASOS entitled, ‘Awaken, Explorers’ which carries the bold, patterned design, characteristic of this duo; who turn to record covers from the sixties, wallpaper from the twenties and the cosmos for their design inspiration, into a series of popular Onesies.

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