In December 2009, American Apparel asked users at real-people fashion site Lookbook.nu, to submit photos of themselves wearing outfits that incorporate the brand.

From over a thousand entries, a 64-page-lookbook has now been published with 132 looks created by about 77 chosen people from across the world. The book is a pretty stunning example of where fashion, narcissm and consumerism collide! Here is a little sneak peak… (more…)

Earlier this week, IKEA invited users to test out two couch models in four Paris métro stations; St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. Named after the Swedish towns of Ektorp and Karlstad, the models were set out in pairs, divided by a lamp in front of large ad in the backdrop to create an inviting home feel in a public space. (more…)

Spaceleft is a Melbourne-based design studio, specialising in products and spaces from furniture and lighting, to interior and retail design. We respect how these guys deliver smart solutions with focus on important issues such as lifespan and sustainability.

Perch is just one of their clever design innovations – the furniture can be used as a stool or table. Watch the video. (more…)

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We have all been hearing news about how the population will explode in next few decades and according to the UN, 74% of the world population will live in cities by 2050. Now, is time to re-think how we live in high density population areas – in terms of space, energy, materialism vs minimalism and the environment. View the video with a provocative concept for future kitchen design, recently presented by Electrolux at Designboost in Stockholm! (more…)

The effortlessly chic 2010 Zara Spring/Summer Woman fashion collection has arrived. The designs are suited even for Autumn in the Southern Hemisphere.

The only problem is that we don’t have any Zara stores in Australia although they recently opened one in Shibuya, Tokyo – perhaps the closest one from here. On last trip to the US, we were told by a store manager in LA that due to a monopoly in the Australian market, it is really hard for successful international fashion chains such as Zara and H&M to enter. Humph!

Well, enjoy the photos and video from the making of the lookbook for style inspiration at least. (more…)