http://www.mecho.com.au/lifestyle/interior-exterior/the-longest-ikea-billy-bookcase-on-sydney-bondi-beach/ mecho.com.au is a online style guide for men and women. We dig the latest from the world of Fashion, Beauty, Gadgets, Home Lifestyle and more. We aim to be a source of inspiration for your stylish lifestyle. Read exclusive interviews with guest bloggers, giveaways and newsletter Sun, 12 Feb 2012 13:07:23 +0000 hourly 1 http://wordpress.org/?v= http://www.mecho.com.au/lifestyle/interior-exterior/the-longest-ikea-billy-bookcase-on-sydney-bondi-beach/comment-page-1/#comment-16761 making things - chikaustin Fri, 05 Feb 2010 16:03:21 +0000 http://www.mecho.com.au/?p=6411#comment-16761 [...] are the Billy bookcases from Ikea. Did you see what they did on Bondi Beach in Australia with these bookcases? Pretty cool [...] [...] are the Billy bookcases from Ikea. Did you see what they did on Bondi Beach in Australia with these bookcases? Pretty cool [...]

]]> http://www.mecho.com.au/lifestyle/interior-exterior/the-longest-ikea-billy-bookcase-on-sydney-bondi-beach/comment-page-1/#comment-16340 KimberleL Wed, 27 Jan 2010 23:34:03 +0000 http://www.mecho.com.au/?p=6411#comment-16340 I saw an article about this IKEA promo idea and, whilst it is a lovely idea for a campaign, I'm not sure there is a strong connection between IKEA, books and the beach! Haven't seen much about this floating around on the web... would have thought a social media campaign would get things going. Any tips on activity happening to promote the event? Thanks! I saw an article about this IKEA promo idea and, whilst it is a lovely idea for a campaign, I’m not sure there is a strong connection between IKEA, books and the beach! Haven’t seen much about this floating around on the web… would have thought a social media campaign would get things going. Any tips on activity happening to promote the event? Thanks!

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