The longest IKEA Billy bookcase on Sydney’s Bondi Beach

The iconic Bondi Beach in Sydney has become a popular location for several outdoor stunts – think recent Cancer Council Australia mock crime scene set up to warn about the risks of sun tanning or the Mardi Gras Flash Mob with over 100 dancers.

Now, the Swedish furniture giant IKEA is planning to mark the 30th birthday of BILLY bookcase by creating the world’s longest outdoor bookcase on Bondi Beach Sunday 31 January 2010 from 6am – 6pm.

Well, we can’t really blame IKEA for their choice of location at Sydney’s Bondi Beach which is a favourite among locals and tourists alike. You will see 30 BILLY bookcases snaking their way along the sand, featuring thousands of books to choose from.

To take a book, people are invited to swap one of their books for a book from the IKEA BILLY’s shelves or make a gold coin donation, with all donations going to The Australian Literacy & Numeracy Foundation. Everyone who participates also receives a voucher for $30 off a limited edition BILLY JADER bookcase.

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  • 1. KimberleL  |  January 28th, 2010 at 9:34 am

    I saw an article about this IKEA promo idea and, whilst it is a lovely idea for a campaign, I’m not sure there is a strong connection between IKEA, books and the beach! Haven’t seen much about this floating around on the web… would have thought a social media campaign would get things going. Any tips on activity happening to promote the event? Thanks!

  • 2. making things - chikausti&hellip  |  February 6th, 2010 at 2:03 am

    [...] are the Billy bookcases from Ikea. Did you see what they did on Bondi Beach in Australia with these bookcases? Pretty cool [...]

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