For those who have been walking down the streets of Melbourne in recent months, I hope you have noticed the provoking outdoor street campaign for the Australian Childhood Foundation created by JWT Agency. For the rest of the nation and the world, this is my little way to share and support the cause…

For the advertising campaign Stop Child Abuse Now, child size mannequins to represent children suffering neglect were strategically placed in different locations around the city with an outdoor poster pasted over the top of the child mannequin, only leaving the the feet and legs visible.

The simple message was: “Neglected Children are made to feel invisible”

The mannequins were later removed and from behind the posters exposing yet another message “Thank you for seeing me”

These are one of the most cut-through and effective ad executions I have seen for a while with creative use of outdoor space – I truly hope the simple messages have reached all of you at home.

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Yen Huynh, Creator of mecho | the style black book

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