Earlier this week, IKEA invited users to test out two couch models in four Paris métro stations; St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. Named after the Swedish towns of Ektorp and Karlstad, the models were set out in pairs, divided by a lamp in front of large ad in the backdrop to create an inviting home feel in a public space.

The IKEA sofas do look pretty comfortable but wonder how much security was required to avoid the furniture getting vandalised? A pretty clever use of advertising space to say the least. Also, wonder if they would dare to do a similar campaign at Sydney’s Cityrail stations or if it would have the same connotations…?

IKEA has previously done similar campaigns along the Japan tram line to Kobe.

If you enjoyed this feature, you may want to Subscribe to our free weekly newsletter for our latest style updates, giveaways and other juicy stuff. Join us on:

Yen Huynh, Creator of mecho | the style black book & style igloo

Discover More Stylish features below:

• Apple Magic Mouse
• 2009 Ikea Catalogue
• Vote for us in Sony Cybershot TX5 photo competition
• 2010 IKEA Catalogue Australian launch party