Converse is being a catalyst for creativity by bringing together three extraordinary musicians from different genres to form a unique collaboration known as Three Artists. One Song. The nucleus of this initiative is a brand new, all original track featuring Bethany Cosentino of Best Coast, Rostam Batmanglij of Vampire Weekend and Kid Cudi to be available for free download. In addition to collaborating on the track, each of the artists also participated in the creation of the music video to also be released soon. The following three short films were released in anticipation of the song’s release, featuring each of the musicians.

On Friday, 9 July 2010 at 9am AEST, the next installment of Converse’s “Three Artists, One Song” series will be available for free download from the Australian and New Zealand Converse websites.

Follow indie music’s lo-fi pop princess Bethany Cosentino of Best Coast on her first European tour as she explores Hamburg, Germany and discusses the west coast, warm weather and the beachy, sun-kissed songs of the 50s:

Explore Kid Cudi’s life, and the influences that make him one of today’s most pioneering artists. The film captures Cudi exploring his native Cleveland and provides a unique look into his artistic journey:

Follow Rostam, multi-instrumentalist for seminal indie-band Vampire Weekend as he gives a glimpse into the life as an artist living in Brooklyn, NY, a borough bursting with creativity and known for being the original stomping ground for many of today’s celebrated bands. The film also offers a sneak-peak at the creation of the new soon-to-be-released collaborative single, which was produced by Rostam himself:

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