We normally separate advertising from editorial but want to focus on the awesome artwork in this ad campaign developed by 2010 Cannes award winning advertising agency Grey from Barcelona in Spain. We love these tiny tattooed Lego figures showcasing the superthin lines of Pilot hi-tec- C gel pens by Jetpens. Ha, cheeky and effective!

Campaign developed by art directors Jose Miguel Tortajada, Oscar Amodia, Ddani Páez, copywriters Jürgen Krieger, Joan Mas, Luke Sholer, photographer Gonzalo Puertas, and illustrators Diogo Dutra and Malen Feliz.

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