As some of you may know, my background is in the TV industry where I have worked as a Producer, Writer and Director for a number of years. This background has given me a desire to expand onto video content in 2012, and something I will be looking to pursue is my ‘Behind The’ series which will take you behind the scenes of some interesting style and sneaker based peeps that I reckon have an interesting story to tell.

To start things off I’m taking you ‘Behind The Brand’ that I know a lot of you love; New Balance. I was lucky enough to sit down with Ryan Jones, the brand’s Australian Lifestyle Manager to hear NB’s story from the inside. Check out the video and please drop some comments on what I hope will be an enlightening series through 2012.

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Featured Contributor: Lester Jones

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