Milan-based Korean designer Chul Young Choi’s second collection; Cy Choi 2010 Winter “Interject” is a mens fashion range inspired by the philosophy of the human’s brain inclination to be comfortable with familiar things and when the brain is confronted with unfamiliar things, it concentrates on them – the Interject fashion collection definately breaks in on the familiar routine with the detailing of coats, suits, cardigans, pants, scarves, hats and accessories.

This extraordinary experience doesn’t mean that the interjected objects are new and unfamiliar. Aligned with the philosophy, the Interject collection aims to transform the familiar routine into something fresh and novel – rethink the standard and create a new meaning. It is ultimately an art. We leave you with the lookbook photos for your own food for thought.

Photos of Cy Choi Mens Fashion Collection Winter 2010

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