Lux street footwear and soon also accessories, Android Homme, has released a new campaign including video by Javier Laval and lookbook by photographer Sarah McColgan. The label is an interstellar collision of street and lux design as they say; “Android Homme is a system of concepts for individual transformation: Re-program now.”

With the release of new shoe styles, Android Homme is also celebrating the launch of accessories for Android Homme Spring 2010. The campaign is pushing boundaries via communication of basic symbols and shapes…

“Shapes and symbols have been a method of communicating and comprehending the unknown since the beginning of time. Android Homme brings you a brand video that utilizes some basic symbols and shapes to outline the process of reprogramming. This piece, directed by Javier Laval, is intended to stimulate and trigger memories from our ancient past to our near and distant future.”

ANDROID HOMME SPRING 2010 from Javier Laval on Vimeo.

If you enjoyed this feature, you may want to Sign-up to our free mecho e-newsletter for our latest style updates, giveaways and other juicy stuff. Don’t forget to check out any current Competitions & Giveaways

Join us on:

Discover More Stylish features below:

• Emporio Armani Jeans & Underwear Spring Summer 2010
• Video: Alexa Chung for Vero Moda Spring 2012
• Biotherm Homme Force Eau de Toilette
• Saint Augustine Academy SS2011 Crystal Ballroom video look book