In Brazil, Absolut Vodka has launched special kits of their super premium version Absolut 100 for their Father’s Day. Within the concepts of high quality, luxury and uniqueness – the essence of Absolut 100 – the vodka label has selected three visionaries fashionistas to develop, together with the brand, unique and modern gifts for the modern man. Only 50 kits per store have been produced and marketed only in the capital of São Paulo. The curators of the project are stylists Felipe and Ricardo Bruno.

Absolut 100 is a Super Premium Vodka – an avant-garde symbol of masculinity and bold elegance with the listed professionals and brands matched to meet the expectations of this consumer profile. To boost the launch, during the three Saturdays leading up to the Father’s Day, Absolut vodka are also providing bartenders, that will mix cocktails in partner stores to welcome customers. Nice creative use of all touch points!

Not surpsingly Stone Bonker is involved in this project with designer João Henrique Correia who has designed two options of skinny black ties in italian silk. One with the square end and one conventional. Each accessory will accompany the black bottle of Absolut 100 in a custom box. The kits will be sold at the Stone Bonker store in São Paulo. Love the idea and wonder if this concept will be travelling to other countries and respective Father’s Day. Yeah, we still don’t get why Father’s Day is not one universal date across the globe?

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