We often see brands diversify into either collaborations or new areas from the core products. This time, Men’s skincare label Biotherm Homme is venturing into the world of men’s fragrances with a big splash. Biotherm Homme Force embodies the power of water at the very source of the brand, bottled up in a very masculine chrome barbell.

The bottle is oozing masculinity and strength with its sleek silvery metal and sculptured surface. Opposite forces are meant to unite in the scent by a spring water breeze infused with neroli, spicy cardamom and absinth, an aromatic anise-infected note gives the blend a modern twist:

For mental power, the vibrant force balances mind and body with refreshing top notes of fresh citrus highlighted by sweet lime, zest of grapefruit, citron and tang of green mandarin orange. For physical strength, there is a woody virile burst with textured aromas like cedar and Haitian vetiver, subtly warmed by rich amber and heady patchouli.

Kudos to renowned fragrance designer Bruno Jovanovic for creating the Force.

To embody the fragrance, American iconic top model Tyxon Ballou is the new face of Biotherm Homme Force. We can understand why he has been chosen, enjoy the videos below.

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