There is something fetisch about lingerie and half-nudity in winter landscape… This fantasy came alive with H&M and Sonia Rykiel Paris spectacular at Grand Palais transformed with mock Eiffel Tower, fun fair and winter wonderland with models on floats, showcasing Sonia Rykiel pour H&M Lingerie collection. In the opening, Lily Cole straddled a giant horse head.

Also, check out the video pre-event of the show in the making presented by Event Producer Eitienne Russo – the creative use of space and decor to create a fantasyland where adults can feel like children. May this be the fashion event of 2009?

Sonia Rykiel for H&M fashion show, Grand Palais in Paris

Sonia Rykiel for H&M fashion show in the making presented by Event Producer Etienne Russo

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