Swedish womens fashion label Mi la-la-la-lajki-Land was accidentally created by five gals and a baby-angel, while casting a magical circle under the fullmoon in their Miami-mansion backyard. Similar to the different elements of Earth, Fire, Water and Air, they all bring different points of fashion to their White Pastry Book of Shadows, which results in magical mixtures of spellbinding accessories, jewelry, clothes, shoes, and whatever spells their wishes might grant… However, there is one rule to obey, and this is the law of three. Before continuing, repeat after mi: “Our law is devine, forever we shine, wishes of mi will return in three. Do as you will and do NO harm.”

Yes, this Swedish fashion label is as quirky and colourful as it sounds! This is from their own press release as we wouldn’t be able to describe them in other words:

SOMEWHERE OVER THE RAINBOW
My land was accidentally created while casting a magical circle. It was born from a twilight ray of glowing stardust dancing in colors of the rainbow in the mist of rain. An explosion of desires ungranted and my candy clouds were set in motion to gather up the pieces of all scattered dreams. I am the place of a forgotten mind. I am the untold future of a past, non-existent to time and space as we now it. Free from all boundries I am the eternal happyland longing for your callback.

The pink flamingo is ruler of my kingdom. It stands tall in the sunsets, showing off its beautiful colors while dancing the nights away in my humid breeze. Some starstruck flamingos are fallen from pink skies to play with you in tropical waves of my turqoise waters. You can find my trail under a shaded palmtree while daydreaming of what to wear for the night. I am secretly admiring your reflection as you are glanzing my way for attention. However, look out for the corrupted and toxic skinny flamingo, usually sleeping drunken behind molded barrels of beer. It is polluted with envy. If you join in its dance you will watch yourself transform. Snap out of its spell by dancing the banana dance to my tune while doing the twist and shout. In icky-sticky bouncy clouds I hide my secrets waiting to be found. Don’t be scared of the golden spider spinning in my nest. Thunder and lightning are laughing loud while I am tickled to reveal my new shapes in the making. You can rest safe in my bed, as I will absorb your fears.

MAGIC
I was awakened under the fullmoon while casting a magical circle. Surrounded by the ancient fairwaters of the Everglades swamps, I opened up a secret passage through twilight skies above. Brewing for some thousand years at the bottom of your mudded mangrove lined shores I was sleeping, slowly drifting away and fading to a distant memory like an illuminated polaroid in your hand.

TWILIGHT
Time is no longer present. No past, no future and no beginning or end. Count backwards from ten and reset time as you know it. You can kill it with the sound of silence. Electric cities will transport my messages to white waitingroooms under my radar. If granted permission you can use the vending machines for transmission . If you need more coins you will earn them by completing my missions. I will tell you when it is time. Indulge, frenzie, and eat me. Your secrets are forever incrusted in my pastries. Whatever happens in between twilight skies will transform to realities untold. Like sliding doors you can walk through my seasons in any direction.

FATE
Find me rooted in the dirt, flying high in the sky, or drifting on waves of your past, present and future. I am your weird sister with three faces. A youthful maiden of new beginnings, who will expand your horizon if you feel my enthusiasm under clear skies of my waxing moon. I am also a fertile mother, always at mercy to your needs. I will fullfill your sexual desires if embraced under the ripeness of my fullmoon. If you seek endings, I am a deadly crone of wisdome who will direct you on a one way street towards your final destination. Remember, nobody will see my reflection unless you show it to them.

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