The watch label Triwa by Tritoni sounds Italian but is actually a Swedish brand from Stockholm. The colourful watches also break out from the normally neutral Scandinavian look as founder Didrik Wachtmeister snapped up the idea of trendy playful watches during a trip to Italy. The Italians perceive watches more as accessories than time pieces. Suited to change according to mood and trends, the strong colours and materials may also complement relatively conservative fashion.

Some may think this is all ripped off from already existing products and we must admit that we are not usually the biggest fans of products appearing to have other connotations than its origin country. At the same time, we believe inspiration may come from all sorts of places and they don’t claim to have had a purely original idea. There is no doubt that these guys have managed to create a stylish concept in bringing funky watches for both him and her. Tritoni was launched in 2006 and announced 700% sales growth in recent year.

Outside Sweden, the Triwa watches already exist in Holland, Australia, France and Middle East. New markets include Greece, Turkey and the country where it all began – Italy. Che ora è?

Photos of Tritoni Triwa watches

Discover More Stylish features below:

• Ikepod Solaris watches by Mark Newson
• Nooka Watches Spring Collection 2009
• Fur for Autumn Winter 2011
• Nike Press Watches, Get Fit in 09