We thought this was a literally cool initiative by Aveda and the New York City Department of Environmental Protection by providing free NYC tap water at six “Water on the Go” stations in Manhattan during recent 2010 Mercedes-Benz Autumn Winter Fashion Week in New York. You could refill your own reusable water bottle and limited edition EarthLust eco-friendly bottles were also offered backstage, featuring the signatures of each of its partnering designers. Nice collaboration! Also view videos from behind-the-scenes with Aveda hair stylists in action with inspiration of women hairstyles 2010.

Tap Water on the go from Aveda Corporation on Vimeo.

Aveda behind-the-scenes videos include insider tips from hair stylists prepping models for the fashion shows during NYFW. View how hairstyles were created from a whimsical sexy look of “country girl meets princess” to slick straight looks to natural-looking hair…

Backstage with Aveda at Christian Siriano from Aveda Corporation on Vimeo.

Backstage with Aveda at Sophie Théallet from Aveda Corporation on Vimeo.

Backstage with Aveda at Jason Wu from Aveda Corporation on Vimeo.

Backstage with Aveda at Rodarte from Aveda Corporation on Vimeo.

Also, for those that want to know what happened on the actual fashion shows, read NYFW A/W 2010: Mercedes-Benz Fashion Week highlights.

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