Unwind Clothing is a Swedish clothing company by three dedicated souls with great love for fashionable streetwear, drawing and music. Their simple concept is creating wearable t-shirts with artistic prints in limited editions – with a shared ambition to create tees that fit just as good as they look. They are also supporting unsigned artists as well as charity – all definately worth a mention. (more…)

Over 53 years ago, Sir Edmund Hillary and Tenzing Norgay were the first men to reach the summit of Mount Everest and return to tell their story. They would have had no concept that their garb would be part of the inspiration for Japanese fashion designer Yosuke Aizawa to create his label White Mountaineering.

Unlike many extreme weather apparel brands, White Mountaineering can not only survive high altitude and low temperatures but also the icy gaze of fashion critics. (more…)

To Dr Denim, jeans are not just an incurable passion. Jeans are also a science. A science based on deep knowledge of denim, washes, patterns and denim history. Understanding gut feeling and intuition is also critical to Dr Denim. This philosophy has characterised Dr Denim since the beginning in Göteborg in 2004. (more…)

Lagom began as a joint collaboration between designer Nette Sanström and Designer and musician Daniel Adams-Ray 2005. The aim was to create stage clothes for Daniel’s band. The process of combining fashion and music resulted in the beginning of a new Swedish fashion label Lagom. Today, the brand is headed up by the creative team Daniel Adams-Ray, Jakob Hedberg and Nette Sandström. (more…)

The bespoke shoemakers Andrew McDonald’s Spring/Summer 2010/11 range sees reconfigured classic styles with an architectural twist in his ready-to-wear designer footwear for men and women. No doubt this season will follow his previous success as Andrew has had a massive surge in demand after releasing his first RTW collection for Winter 2010, and decided to solidify his move into this category. His Brogues are really gaining street cred with a huge lift in sales and increased interest in shoe-making; his well known shoe making courses are booked up for almost 4 months. Wow! (more…)

It’s summer in Europe but Autumn/Winter collection is already in the making with models sweating it out in heavy gear whilst the Australians are currently letting models run around in skimpy outfits and swimwear for upcoming summer collections. You might remember our mention of new Spanish designer Eduardo Rivera a while ago, here is a behind-the-scenes video from the recent shoot of Eduardo Rivera Autumn Winter 2010-11 Collection. Created by Jaunjo Mart, the video shows upcoming Spanish actor and the face of the collection Alfonso Bassave at work with photographer Isaac Morell and the photo-shoot crew. (more…)