Summer is surely teasing with us in Sydney lately with the sun coming out to play now and then. Well, we hope it is here to stay for a while as Jets Swimwear 2011-12 is putting a retro spin this season with sexy silhouettes by the poolside. Jets The Journey 2011 teaser feels at moments utterly European and timeless of lazy summer days while at other parts, you can sense the Aussie backdrop setting the scene of a perfect getaway, summer house party, fun-loving friends and flowing beverages. The dolled up women in their cute bikinis and sophisticated swimsuits are no doubt the stars in this video. (more…)

Speedo summer swimwear splashed out at the 2011 Mercedes Fashion Festival Sydney MBFF. Sizzling up the summer runway was Rachael Finch, Miss Universe Australia, Olympian Eamon Sullivan and Model Sophie Van Den Akker. The swimwear fashion trends this season come in vibrant colours for women’s sexy bikinis, one-piece swimsuits and men’s boardies. Oh, summer can’t come fast enough! (more…)

As London’s grey skies subside and make way for spring, the desire to find the perfect swimsuit for the summer holidays becomes every girl’s priority. Whether you need something for a romantic European minibreak, sailing around the Greek Islands or sun baking in your local park, Australian swimwear label Luca has something for everyone. (more…)

It’s a little torturous to be thinking about swimwear in these fridge like temperatures, but it shouldn’t stop us from planning our summer looks. Okay, so maybe blunt Lady Gaga inspired wigs with over-the-knee leather boots are not quite suitable for strutting across Bondi beach later this year…But cute high-waisted bottoms paired with rich orange bikini tops will definitely do. Kooey’s showcase at RAFW turned the heat on with their ‘Desert Dreaming & Sunset’ collection for SS11/12. For the upcoming season Kooey’s designs have been inspired by the wilderness of vast valleys, red sand dunes, cool picturesque waterholes and sandy creeks beds of soft white sand. (more…)

After the Ivana & Katerina swimwear debut last year with their Show Pony Summer collection, it is great fun to see the Adelaide-based designers return in their second season. Their Love Parade collection for summer 2010/2011 is nothing but subtle. The fashion industry was graced with the colourful and extravagant pieces earlier this year during Mercedes-Benz Fashion Festival 2010. (more…)

Ladies, we all know what a fashion dilemma tricky backless and strapless dresses or tops cause, especially during the hot Summer party season. Seeing Heidi Klum referring an “up top” faux pas on Project Runway as “a NuBra situation” and while Rachel Zoe, Kate Hudson and even Oprah, all have talked up this clever fashion accessory, we thought we better find out what the fuss is all about. (more…)