Japan seems be undergoing a cultural re-appreciation and pride with for example stunning Japanese models promoting Shiseido’s new Tsubaki hair product line with the direct slogan “Japanese women are beautiful” instead of using Western celebrities as featured on Lux ads.

In the fashionable cities of Tokyo and Osaka you will still find brown hair dye, fake extended eye lashes, eye widening surgeries, ugg boots, skyrocketing high heels and quasi English pasted everywhere to assimilate to the Western world. It is however still not surprising why in the (more…)

We chat to Hannah MacLeod about how she got her break as a Fashion designer… (more…)

We chat to Zoe Elizabeth Weir about her life as ‘Bikini Queen’… (more…)

Japan is known for ancient traditional culture, geishas, kimonos, sumo wrestlers to eccentric fashion such as Harajuku, pop art culture, quirky shops, cleaning toilets, hi-tech gadgets, manga (more…)

Simon Ekrelius talks about moving from Stockholm to London and breaking through the fashion industry with his unique style… (more…)

Sam Sample talks to mecho about being “genki” - the Japanese word for being happy, healthy and in harmony with oneself… (more…)