Q&A Jennifer Croes | Earth Hour & WWF

Earth Hour 2010 took place Saturday 27 March 2010 at 8.30pm, and this year, mecho is continuing the buzz during entire April to emphasise the long-term goals to switch to a more sustainable lifestyle. Meet Jennifer Croes, Manager for Earth Hour Australia – pick her brain and share her passion.

Name: Jennifer Croes Nick name: Jenn

Profession: Running Earth Hour and going a bit delirious but lovin’ it

Location: Sydney, Australia

Biodiversity conservation – I would like to make a change as small as it may be. Oh, and I love a bit of bum shakin’ Brazilian samba dancing, photography and reading.

I get my inspirations from:
The likes of Jane Goodall. I am also inspired by the people in the communities I have worked with in the Amazon and Borneo, to live a more sustainable lifestyle and to preserve remaining habitat for the amazing species that call it home. They are really experiencing the stuff some of us just read or talk about.

How I got my break:
Taking a leap of faith and tossing in my corporate job to go out on my own and volunteer my services in conservation in South America and Indonesia.

My top tricks of the trade:
Keepin’ it real and staying true to myself.

My style in a sentence:
Can get quite excited… full of energy… and wearing bright lipsticks!

Bet you didn’t know I can:
Samba Dance or run wild with pumas!

My latest project is about:
Trying to get the Australian Community to switch off their lights for one hour on Saturday March 27 at 8:30pm and to make a switch to a sustainable lifestyle so that we can continue living on this amazing planet.

My last purchase:
Earth Hour has kept me very busy, I haven’t really had a chance to shop til I drop. But don’t worry, once this is over, I think another bright MAC lipstick is on the cards as well as an all-around world ticket to take a break (carbon offset of course!).

My current favourite mecho item: The latest ZARA Women Spring/Summer 2010 collection

Travel destination and tips:
Somewhere remote, connecting with the locals and joining in with their daily lives – a trick to really experience the destination.

Pssst…..One time I… oh, there are just way too many funny stories I can regale.

The mecho team invites you to continue the conversation below with Jennifer during April… Make it fun! Post comments with your own free personal Gravatar

NOTE: ARCHIVE ONLY from Apr-10. You may leave a comment but please note Jennifer is no longer actively responding to any questions post 30 Apr-10.

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  • 1. Mike  |  April 1st, 2010 at 10:49 am

    Hi Jenn,

    Heard less participants in this year’s Earth Hour in Australia – is this correct? Is it becoming a fad and what do you have install for people to switch off not only for one night once a year? Pretty cool this Aussie idea taking over worldwide though and good statement but probably time for some more plans…

    Keep trucking!

  • 2. Jennifer  |  April 8th, 2010 at 2:29 pm

    Hi Mike,

    Thanks for your message.
    Earth Hour in Australia this year was a huge success. It’s very hard to say whether or not we have the same level of participation as registration numbers don’t necessary match to actual involvement and participation of “Lights Out”. Our campaign message this year of “Earth Hour, Every Hour” and encouraging everyone to make a switch (pardon the pun!!) to a sustainable lifestyle – was a big pull factor.

    Earth Hour is evolving into so much more than the symbolic statement of Lights Out and we need to really reinfoce amongst the Australian community, that we can ALL do something each and everyday to ensure we live a more sustainable life. Whether that is reducing our energy and water consumption or something as simple as not using plastic bags when we go shopping, riding or walking to work or even just using a re-usable mug when we grab a latte from our favourite cafe. Every bit helps.

    Keep on Truckin’ yourself.


  • 3. Kelly  |  April 13th, 2010 at 12:56 pm

    Hi Jennifer,

    It must be great having such purpose-filled job – how long did it take for you from jumping from corporate life to finding your calling? Do you support other charities also?

    I agree every bits helps! :)

  • 4. Jennifer Croes  |  April 14th, 2010 at 4:48 pm

    Hi Kelly,

    Yes, definitely great having a job with some great end goals.
    It didn’t take too long to make a transition – I was committed to making a change and just went to for it.
    I volunteered my time in South America and in Borneo and provide my services pro-bono, whilst learning conservation.

    I have done a lot of work for the Borneo Orangutan Survival foundation. I think more charities need to collaborate and work together towards the same end goal.

    Thanks for you message.
    Jungle Jenn!!

  • 5. Ben  |  April 19th, 2010 at 9:41 am

    Hello Jenn! Nice work, I definately agree charities should collaborate more and stop seeing each other as competitors. A question I have is however regarding smaller charities, less reknown as WWF and Earth Hour. I am a natural giver and have trouble saying no when approached but how do I avoid being frauded, are there any guidelines to spot if a charity asking for donations is genuine? Any advice is appreciated!

  • 6. Alex  |  April 22nd, 2010 at 7:21 pm

    Hi Jennifer, you know much about Earth Day..?

  • 7. McKay john  |  September 29th, 2010 at 1:07 am

    megalomaniac !

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